THP the Vietnamese music industry (artists, companies, etc.) aggressively adopting the K-Pop industry model over the Western Pop industry model.

The Korean Pop industry model (K-Pop) includes but is not limited to: trainees being recruited through competitive auditions and formed into boys/girls groups after strict and tedious training processes; a heavy emphasis on visual and appearance; an extensive market of goods; extensive fan service events and an emphasis on the idol(s) winning weekend music shows or weekly chart countdowns like Inkigayo and M Countdown. The Western Pop industry model shares certain similarities with K-pop such as a mix of different genres, a mix of groups/bands and independent artists, the competitive race in physical albums sales and digital streaming, etc., However, it has a lower Barrier of Entry to new artists, more focus on big awards like Grammy instead of various small music shows and less dependence on fan service events.